Ralston wrote for the Las Vegas Review-Journal for 15 years, the last seven as a freelance columnist.
In 1999, the Greenspun Media Group purchased his political newsletter The Ralston Report. Ralston currently publishes The Ralston Report on-line via RalstonFlash.com, a daily e-mail newsletter containing insider political and business information.

Weekly columns authored by the prolific pundit can also be found within the pages of In Business Las Vegas and the Las Vegas Sun. In addition to the print media, he is a frequent guest commentator on Las Vegas' CBS affiliate, Channel 8.
Ralston is also the host of "Face to Face," a political discussion program that appears on Las Vegas 1 (COX Cable channel 19), the all-news cable channel that is a joint operation of Cox Communications, KLAS-Channel 8 and the Las Vegas Sun. The show appears weekdays at 5:30 p.m., 6:30 p.m. and 8 p.m. and repeats the next day at 11 a.m. and 3 p.m. "The Best of Face to Face" airs Saturday and Sunday at varying hours. Consult your local tv schedule.
Awards garnered by Ralston include: Nevada State Press Association's Outstanding Young Journalist of the Year in 1986, Best Columnist of the Year in 1991 and 1992 and Best Non-Staff Columnist in 2000, 2001 and 2003. In 1996, Ralston was named one of Clark County's "Top 40 Under 40" by the Las Vegas Business Press.
In 2000, Ralston was named as an Influential Businessman in Southern Nevada by In Business Las Vegas.